SMARTSHOOTER expands global presence with new Australian subsidiary

SMARTSHOOTER, a designer, developer, and manufacturer of innovative fire control systems that significantly increase small arms’ accuracy and situational awareness, announced the establishment of its new Australian subsidiary, SMASH Australia Pty Ltd. This strategic move marks another significant milestone in the company’s expansion efforts, building on its global footprint in Europe and the US, in addition to its headquarters in Israel. The Director of SMASH Australia, Lachlan Mercer, said, “The decision to establish a dedicated presence in Australia reflects SMARTSHOOTER’s commitment to enhancing their Australian Industry Content and contributing to Sovereign Industry Capability, all the while improving customer service and support in the region.” “We are thrilled to announce the establishment of our new Australian subsidiary” said Michal Mor, CEO of SMARTSHOOTER. “This marks an exciting chapter in SMARTSHOOTER’s growth as a global leader in fire control systems. By being present in Australia, we are now better positioned to address the needs of our local customers and partners, and we look forward to fostering new collaborations within this region.” SMARTSHOOTER’s SMASH technology enhances every mission’s effectiveness through the ability to accurately engage and hit ground, aerial, and maritime surface targets, either static or moving,  in both day and night operations. Utilising machine learning, computer vision, and advanced algorithms, the SMASH family of fire control systems include handheld-operated, remotely controlled, and UGV-mounted systems that ensure precise hit capabilities, enhance forces’ situational awareness, and reduce costs. Fielded and operationally deployed by friendly forces worldwide, including the IDF, the US special forces, the British Army, the Indian Navy, and forces in East Asia, the SMASH Family of Fire Control Systems enables the combatants to be smart, precise, and connected. For Editorial Inquiries Contact: Editor Kym Bergmann at [email protected] For Advertising Inquiries Contact: Director of Sales Graham Joss at [email protected]